The “Salon Car Collector” app gave energy-efficient vehicles a special appearance. Cars from various exhibitors were digitally marked for the Salon Car Collector. The visitors were made aware of this by push notifications on their smartphones and were able to enter the vehicles in a collective pass. With a full pass, they were able to win a Ford C-Max Energi in 2016 and a Ford Mondeo Hybrid in 2017.
When presenting as a presenting partner at the Geneva Motor Show - the largest trade fair event in Switzerland with 700,000 visitors and among the top five in the international ranking of automobile fairs - the aim was to make the exhibitors' energy-efficient vehicles more visible. The challenge was to present them together for the manufacturers, the salon management and the Federal Office of Energy.
The winning vehicle, client and partner were staged at their own stand at the main entrance. Promotional staff made visitors aware of the app and demonstrated how it works using iPads. The app was created with the help of beacon technology and successfully used in several languages.